Advertising - codes
Annual General Meeting
Audience - Radio
Audience - Television
Blog, Blogger, Blogosphere
Business to Business (B2B)
Circulation - Newspapers
Circulation - Internet
Codes of Conduct
Conflict of Interest
Consumer Public Relations
CPD - Continuous Professional Development
Corporate Social Responsibility
Crisis Public Relations
Financial Public Relations
Friday night Drop
Government Public Relations
Healthcare Public Relations
Internet Public Relations
Key Figure Interviews
Military Public Relations/Embedded Journalists
Models In Public Relations
News Agency/Press Association
Nibs (news in Brief)
On/Off The Record
Public Relations Education and Training
Public Relations (Internal)
Public Relations Planning
Public Service Broadcasting
Public Relations Democracy
Q and As
Quantitative and Qualitative Methods
Regulation - Internet
Regulation - Press (Ownership and Content)
Regulation - Radio
Regulation - Television
Rolling News Deadlines
Sources - Relations with Journalists
Sources - Influence on Editorial
Syndicated radio Tapes
Triple Bottom Line
Video News Release
Western Model (Dominance of)
"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."
- Robbie Smyth, Griffith College Dublin
"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."
- Communication Director
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field.
- "Covers over 150 central concepts in PR.
- Paves the way for students to tackle primary texts.
- Grounds students in both practice and theory.
- Takes it further with recommended reading.
Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.