Inhaltsverzeichnis
PART ONE: INTRODUCTION TO INTERNATIONAL BUSINESS ENVIRONMENT
Global Business in the 21st Century
Corporate Citizenship, Social Responsibility and Ethics
PART TWO: INTERNATIONAL BUSINESS ENVIRONMENT
Cultural Context of International Business
Political and Legal Environments of International Business
Economic Systems and International Trade
International Trade and Regional Integration
International Financial System
PART THREE: INTERNATIONAL TRADE, INVESTMENT AND REGIONAL INTEGRATION
Foreign Direct Investment
International Trade, Investment and Regional Integration
The Global Financial System
PART FOUR: INTERNATIONAL BUSINESS STRATEGY
International and Global Strategy
Global Alliances
Joint Ventures and Mergee and Acquisitions
PART FIVE: INTERNATIONAL BUSINESS MANAGEMENT
Global Technology Management
Global Human Resources Management
International Financial Management
Global Operations and Supply Chain Management
Global Marketing, Sales and Support
International Accounting and Taxation
Klappentext
Electronic Inspection Copy available for instructors
What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions?
International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.
Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization' of competition worldwide, and applications of technology in a digital economy.
Key Features:
- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)
- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading
- A dedicated with material to support both lecturers and students.
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