Über den Autor
Acknowledgments rnForeword - Roger Fisher rnPart I: What is Purpose? rnIntroducing Purpose rnThe Real Value of Purpose rnWhat Purpose is Not rnPart II: Great Stories of Purpose rnTom Watson's Passion for Discovery rnWarren Buffett and the Excellence of Financial Artistry rnSam Walton's Altruistic Commitment to the Customer rnThe Heroic Purpose of Henry Ford and Siegmund Warburg rnPart III: How Purpose Builds Greatness rnPurpose and Morale rnPurpose and Innovation rnPurpose and Competitive Advantage rnPurpose and Leadership rnEpilogue: Purpose in Action rnAppendix One: Panthea and Booz Allen Hamilton: Our Proposition rnAppendix Two: 50 Key Points rnNotes rnCritical Bibliography rnIndex
What is it that great management teams do? How do they create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence.
1 The author is recognized as a leading expert in the field of strategic leadership. He is a senior partner at Panthea, who have entered a global strategic alliance with elite strategy and technology consulting firm Booz Allen Hamiltonrnrn2 Extensive consumer marketing campaign - Booz Allen Hamilton will finance international PR and direct marketing campaigns to clients and customers. Worldwide publicity guaranteed to drive demandrnrn3 Unique approach - turns the whole idea of business strategy on its head by proposing that it is ideas and values which determine success, rather than organization and structurernrn4 Endorsements from top business figures such as Lord Rothschild will be used on all POS and marketing materials to highlight the quality and originality of the book's arguments