Über den Autor
Philippe Lasserre and Hellmut Schutte
The Strategic Importance of Asia Pacific Formulating Strategies for Asia Pacific Asia as a Market The Players Asian Business Logic Competing Joining Forces: Alliances, Mergers and Acquisitions People and Organization The Future of the Asia Pacific Region
First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this fully revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies. This new edition includes extended coverage of China and India and highlights the central role that East Asia is now playing in the world economy.
Fully revised and updated edition of leading book on strategies for Asia Pacific, including extended coverage of China and India. This new edition also reflects the more important position that East Asia now occupies in the world economy
The Economist recommended this as one of five books on Asia that need to be read
Authors are very well known in Asia, Europe and North America
Figures, tables and examples all updated following new research