Über den Autor
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
This is the first book to look at this new and unique aspect of branding
Shows how music, voice and ambience can create deep and memorable emotional connections between brand and consumer thus leading to a desirable and positive brand experience - uses examples of companies to show how this can be done successfully and how this can fail
The use of sound in branding is growing in importance as more and more companies become aware of its value