From the contents: Preface.- List of figures and tables.- Chapter 1: Introduction.- Chapter 2: An Introduction to Retail and Consumer Modelling.- Chapter 3: Dynamic Trip Modelling.- Chapter 4: Empirical Testing of the RASTT Model in Time and Space.- Chapter 5: Dynamic Modelling of the Internet.- Chapter 6: The Socio-Economic and Planning Consequences of Changes to Shopping Trips.- Chapter 7: Conclusions.- References.- Index.
The thesis of this book is that there are one set of equations that can define any trip between an origin and destination. The idea originally came from work that I did when applying the hydrodynamic analogy to study congested traffic flows in 1981. However, I was disappointed to find out that much of the mathematical work had already been done decades earlier. When I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by centre opening and closing times. Further, a solution to the differential equation was the gravity model and this suggested that time was somehow part of distance decay. This was published in 1985 and represented a different approach to spatial interaction modelling. The next step was to translate the abstract theory into something that could be tested empirically. To this end, I am grateful to my Ph. D supervisor, Professor Barry Garner who taught me that it is not sufficient just to have a theoretical model. This book is an outcome of this on-going quest to look at how the evolution of the model performs against real world data. This is a far more difficult process than numerical simulations, but the results have been more valuable to policy formulation, and closer to what I think is spatial science. The testing and application of the model required the compilation of shopping centre surveys and an Internet data set.
Unifies a view of spatial interaction modelling: from a walk to a neighbourhood store to global Internet transactions
Undertakes a long term empirical study, returning every seven years to test the model at the same shopping centres over a period of twenty years
Applies of the model to different countries
Provides a link between theoretical modelling, empirical testing and policy application
Provides retail planners with an explanation of the decline of traditional shopping precincts over the past fifteen years in Australia, New Zealand, UK, Canada and the US