reine Buchbestellungen ab 5 Euro senden wir Ihnen Portofrei zuDiesen Artikel senden wir Ihnen ohne weiteren Aufpreis als PAKET

Handbook of Quality-of-Life Research
(Englisch)
An Ethical Marketing Perspective
M. Joseph Sirgy

Print on Demand - Dieser Artikel wird für Sie gedruckt!

192,45 €

inkl. MwSt. · Portofrei
Dieses Produkt wird für Sie gedruckt, Lieferzeit ca. 14 Werktage
Menge:

Handbook of Quality-of-Life Research

Medium
Seiten
Erscheinungsdatum
Auflage
Erscheinungsjahr
Sprache
Abbildungen
Serienfolge
Vertrieb
Kategorie
Buchtyp
Warengruppenindex
Laenge
Breite
Hoehe
Gewicht
Relevanz
Referenznummer
Moluna-Artikelnummer

Produktbeschreibung

M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechnic Institute and State University in the USA. He is also the executive director of the International Society for Quality-of-Life Studies (ISQOLS).
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
1. The Quality-Of-Life (QOL) Concept Viewed from a Marketing Lens. 2. Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL. 3. Measures and Measurement Issues in QOL Research. 4. QOL Research in Relation to Specific Marketing Perspectives. 5. QOL Research in Relation to Specific Population Segments. 6. QOL Research in Relation to Specific Life Domains. 7. QOL Research in Relation to Specific Public and Private Sectors. References. Subject Index. Author Index.

One: The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens.- Two: Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL.- Three: Measures and Measurement Issues in QOL Research.- Four: QOL Research in Relation to Specific Marketing Perspectives.- Five: QOL Research in Relation to Specific Population Segments.- Six: QOL Research in Relation to Specific Life Domains.- Seven: QOL Research in Relation to Specific Public and Private Sectors.- References.- Author Index.


Über den Autor



M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechnic Institute and State University in the USA. He is also the executive director of the International Society for Quality-of-Life Studies (ISQOLS).


Inhaltsverzeichnis



One: The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens.- Two: Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL.- Three: Measures and Measurement Issues in QOL Research.- Four: QOL Research in Relation to Specific Marketing Perspectives.- Five: QOL Research in Relation to Specific Population Segments.- Six: QOL Research in Relation to Specific Life Domains.- Seven: QOL Research in Relation to Specific Public and Private Sectors.- References.- Author Index.


Klappentext



This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.



Datenschutz-Einstellungen