Crisis PR. This is where the decision about the success and even the survival of companies is made, because in our highly developed overflow markets the image is the most important purchase criterion. But it is precisely due to erroneous crisis PR that many incidents first escalate into social scandals - of all things, corporate communication potentiates the immaterial damage and thus the material damage.
Scharr, Florian
Doctorate in communication and media science at the Elite University of Mannheim; currently PR consultant for various European market leaders in the fields of services and technology.
Über den Autor
Promotion in Kommunikations- und Medienwissenschaft an der Elite-Universität Mannheim; aktuell PR-Berater für verschiedene europäische Marktführer aus den Bereichen Dienstleistung und Technik.
Klappentext
Crisis PR. This is where the decision about the success and even the survival of companies is made, because in our highly developed overflow markets the image is the most important purchase criterion. But it is precisely due to erroneous crisis PR that many incidents first escalate into social scandals - of all things, corporate communication potentiates the immaterial damage and thus the material damage.
