Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design.
Über den Autor
Carola Verschoor is the founder and chief creative at Transformational Studio. Her mission is to (r)evolutionize change in a complex world and help embody the transformation we wish to see in business today. For more than 25 years she has worked across industries, developing teams and delivering successful innovation. She is a thought leader on the topics of innovation, strategy, creativity, transformation and (service) design for business.
Klappentext
'Change Ahead' is about the emergingnpractices at the intersection of businessnstrategy, research, and design. Itnintroduces the need for an adventurous,nexplorative mindset in order to grownbusinesses that last by creating meaningnand relevance with and for people. Thisnbook reveals the philosophy, workingnprocesses, and approaches to businessncreation and development throughnresearch and design. It provides a modelnfor integrating user insights into businessnstrategy beyond the literal understandingnof the user.
