An insightful, behind-the-scences portrait of the technology giant Apple.
Apple hat eine der beeindruckendsten Unternehmensstorys der letzten Jahrzehnte: Mit iPod, iPhone und iPad schuf das Unternehmen innovative Produkte, die zugleich durch ihr Design bestechen, mit iTunes revolutionierte es die Musikindustrie. Doch der Tod des charismatischen Gründers Steve Jobs bedeutete eine tiefe Zäsur für das Unternehmen. Kippt jetzt die glanzvolle Apple-Story? Droht Apple der Niedergang? Oder werden Apple und sein Management unter der Ägide des neuen CEOs Tim Cook zurückfinden zu Innovation und wirklich revolutionären Produkten? Basierend auf zahlreichen Gesprächen mit Managern, Geschäftspartnern und unabhängigen Beobachtern des Unternehmens, gibt dieses Buch Antwort.
'One of the most important business stories of our time. Kane brings us inside apple at this critical moment with great insight and unparalleled reporting' Walter Isaacson, author of 'Steve Jobs: The Exclusive Biography'
'The globe-bestriding computer-maker loses its soul in this lively business history. Former Wall Street Journal technology reporter Kane follows Apple after the 2011 death of founder Steve Jobs as the company's knack for conjuring breakthrough i-gadgets lapsed into a series of ho-hum upgrades, misfires like the befuddled artificial intelligence app Siri, and interminable patent lawsuits, while market share, profits, and stock price eroded. Kane makes the story a study in CEO leadership styles, contrasting Jobs's visionary bluster with his successor Tim Cook's icy bean-counting and the histrionics of Samsung's "wise emperor" Lee Kun-hee.... Kane unearths plenty of colourful material here, including lawyerly jousting, hilariously lame new-product unveilings, and conference-room psychodramas between bullying execs and grovelling underling .... This well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company's high-flying mythology down to earth' Publishers Weekly
Yukari Iwatani Kane has worked for the Wall Street Journal and Reuters. In 2011, she was named a Gerald Loeb Award finalist as part of a Journal team responsible for a series on Internet privacy. She lives in San Francisco.
Über den Autor
Yukari Iwatani Kane has worked for the Wall Street Journal and Reuters. In 2011, she was named a Gerald Loeb Award finalist as part of a Journal team responsible for a series on Internet privacy. She lives in San Francisco.
