Intermediate user level|Provides practical insight, advice, and instruction for a tried-and-tested method for working smarter, leaner, and more effectively
Covers the key aspects of prioritizing and designing effective experiments that will bring useful and reliable knowledge to your team
Puts in context where and when experiments can be useful within organizations, and how to use "experiment cards" to clarify understanding and communicate with stakeholders
Paul Rissen has worked in digital product development for 13 years, starting as an information and UX architect at Siemens. He worked at the BBC for almost 10 years, covering the development of the first version of iPlayer, and various education and news products. Stepping into the role of product manager, first at the BBC and then with Springer Nature, Paul collaborated with others to develop the experiment-driven approach, and seeks to share this knowledge by writing this book.
Improving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product development to inspire and focus teams—Sprint, Lean, Agile, Kanban—all of which focus on solutions to customer and business problems. Enter XDPD, or Experiment-Driven Product Development—a new approach that turns the spotlight on questions to be answered, rather than on solutions.
Within XDPD, discovery is a mindset, not a project phase. In Experiment-Driven Product Development, author Paul Rissen introduces a philosophy of product development that will hone your skills in discovery, research and learning. By guiding you through a practical, immediately applicable framework, you can learn to ask, and answer, questions which will supercharge your product development, making teams smarter and better at developing products and services that deliver for users and businesses alike.
When applying the XDPD framework within your organization, the concept of an experiment—a structured way of asking, and answering, questions—becomes the foundation of almost everything you do, instilling a constant sense of discovery that keeps your team inspired. All types of activities, from data analysis to writing software, are seen through the lens of research. Rather than treating research as a separate task from the rest of product development, this book approaches the entire practice as one of research and continuous discovery.
Designing successful experiments takes practice. That´s where Rissen´s years of industry expertise come in. In this book, you are given step-by-step tools to ensure that meaningful, efficient progress is made with each experiment. This approach will prove beneficial to your team, your users, and most importantly, to your product´s lasting success.
Experiment-Driven Product Development offers a greater appreciation of the craft of experimentation and helps you adapt it in your own context. In our modern age of innovation, XDPD can put you ahead. Go forth and experiment!
What You Will Learn
- Know how to approach product development in a leaner, more efficient way
- Understand where and when experiments can be useful, and how they fit into pre-existing organization environments and processes
- Realize why you should be thinking about the simplest, useful thing rather than the minimum, viable product
- Discover how to break down feature and design ideas into the assumptions and the premises that lie behind them
- Appreciate the importance of designing your experiments, and the statistical concepts that underpin their success
- Master the art of communicating the results of experiments back to stakeholders, and help the results guide what happens next
Who This Book is For
Professionals working in digital product design and development, user experience, and service design. This book is best suited for those who work on digital products every day and want to adopt better approaches to gaining knowledge about their users, what works, and what does not work.
Part 1: Introduction.-
Chapter 1: What Is Experiment-Driven Product Development?.-
Chapter 2: What Can You Use Experiments For?.-
Chapter 3: The Principles Behind Experiment-Driven Product Development.-
Chapter 4: Simplest, Useful Thing.-
Part 2: Experiment Driven Development in Practice.-
Chapter 5: Getting Started.-
Chapter 6: Hypotheses, Measures, and Conditions.-
Chapter 7: Scale and Method.-
Part 3: Aftermath of Experiments.-
Chapter 8: The Analysis Phase.-
Chapter 9: Where Do We Go From Here?.-
Improving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product development to inspire and focus teams—Sprint, Lean, Agile, Kanban—all of which focus on solutions to customer and business problems. Enter XDPD, or Experiment-Driven Product Development—a new approach that turns the spotlight on questions to be answered, rather than on solutions.
Within XDPD, discovery is a mindset, not a project phase. In Experiment-Driven Product Development, author Paul Rissen introduces a philosophy of product development that will hone your skills in discovery, research and learning. By guiding you through a practical, immediately applicable framework, you can learn to ask, and answer, questions which will supercharge your product development, making teams smarter and better at developing products and services that deliver for users and businesses alike.
When applying the XDPD framework within your organization, the concept of an experiment—a structured way of asking, and answering, questions—becomes the foundation of almost everything you do, instilling a constant sense of discovery that keeps your team inspired. All types of activities, from data analysis to writing software, are seen through the lens of research. Rather than treating research as a separate task from the rest of product development, this book approaches the entire practice as one of research and continuous discovery.
Designing successful experiments takes practice. That´s where Rissen´s years of industry expertise come in. In this book, you are given step-by-step tools to ensure that meaningful, efficient progress is made with each experiment. This approach will prove beneficial to your team, your users, and most importantly, to your product´s lasting success.
Experiment-Driven Product Development offers a greater appreciation of the craft of experimentation and helps you adapt it in your own context. In our modern age of innovation, XDPD can put you ahead. Go forth and experiment!
Improving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product development to inspire and focus teams-Sprint, Lean, Agile, Kanban-all of which focus on solutions to customer and business problems. Enter XDPD, or Experiment-Driven Product Development-a new approach that turns the spotlight on questions to be answered, rather than on solutions.
Within XDPD, discovery is a mindset, not a project phase. In Experiment-Driven Product Development, author Paul Rissen introduces a philosophy of product development that will hone your skills in discovery, research and learning. By guiding you through a practical, immediately applicable framework, you can learn to ask, and answer, questions which will supercharge your product development, making teams smarter and better at developing products and services that deliver for users and businesses alike.
When applying the XDPD framework within your organization, the concept of an experiment-a structured way of asking, and answering, questions-becomes the foundation of almost everything you do, instilling a constant sense of discovery that keeps your team inspired. All types of activities, from data analysis to writing software, are seen through the lens of research. Rather than treating research as a separate task from the rest of product development, this book approaches the entire practice as one of research and continuous discovery.
Designing successful experiments takes practice. That's where Rissen's years of industry expertise come in. In this book, you are given step-by-step tools to ensure that meaningful, efficient progress is made with each experiment. This approach will prove beneficial to your team, your users, and most importantly, to your product's lasting success.
Experiment-Driven Product Development offers a greater appreciation of the craft of experimentation and helps you adapt it in your own context. In our modern age of innovation, XDPD can put you ahead. Go forth and experiment!
What You Will Learn- Know how to approach product development in a leaner, more efficient way
- Understand where and when experiments can be useful, and how they fit into pre-existing organization environments and processes
- Realize why you should be thinking about the simplest, useful thing rather than the minimum, viable product
- Discover how to break down feature and design ideas into the assumptions and the premises that lie behind them
- Appreciate the importance of designing your experiments, and the statistical concepts that underpin their success
- Master the art of communicating the results of experiments back to stakeholders, and help the results guide what happens next
Who This Book is For
Professionals working in digital product design and development, user experience, and service design. This book is best suited for those who work on digital products every day and want to adopt better approaches to gaining knowledge about their users, what works, and what does not work.
Über den Autor
Paul Rissen has worked in digital product development for 13 years, starting as an information and UX architect at Siemens. He worked at the BBC for almost 10 years, covering the development of the first version of iPlayer, and various education and news products. Stepping into the role of product manager, first at the BBC and then with Springer Nature, Paul collaborated with others to develop the experiment-driven approach, and seeks to share this knowledge by writing this book.
Inhaltsverzeichnis
Klappentext
rnImproving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product development to inspire and focus teams-Sprint, Lean, Agile, Kanban-all of which focus on solutions to customer and business problems. Enter XDPD, or Experiment-Driven Product Development-a new approach that turns the spotlight on questions to be answered, rather than on solutions.rnrnWithin XDPD, discovery is a mindset, not a project phase. In Experiment-Driven Product Development, author Paul Rissen introduces a philosophy of product development that will hone your skills in discovery, research and learning. By guiding you through a practical, immediately applicable framework, you can learn to ask, and answer, questions which will supercharge your product development, making teams smarter and better at developing products and services that deliver for users and businesses alike. rnrnWhen applying the XDPD framework within your organization, the concept of an experiment-a structured way of asking, and answering, questions-becomes the foundation of almost everything you do, instilling a constant sense of discovery that keeps your team inspired. All types of activities, from data analysis to writing software, are seen through the lens of research. Rather than treating research as a separate task from the rest of product development, this book approaches the entire practice as one of research and continuous discovery.rnrnDesigning successful experiments takes practice. That's where Rissen's years of industry expertise come in. In this book, you are given step-by-step tools to ensure that meaningful, efficient progress is made with each experiment. This approach will prove beneficial to your team, your users, and most importantly, to your product's lasting success.rnrnExperiment-Driven Product Development offers a greater appreciation of the craft of experimentation and helps you adapt it in your own context. In our modern age of innovation, XDPD can put you ahead. Go forth and experiment!rn
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What You Will Learn
Know how to approach product development in a leaner, more efficient wayrnUnderstand where and when experiments can be useful, and how they fit into pre-existing organization environments and processesrnRealize why you should be thinking about the simplest, useful thing rather than the minimum, viable productrnDiscover how to break down feature and design ideas into the assumptions and the premises that lie behind themrnAppreciate the importance of designing your experiments, and the statistical concepts that underpin their successrnMaster the art of communicating the results of experiments back to stakeholders, and help the results guide what happens nextrnrnrn
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Who This Book is For
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Professionals working in digital product design and development, user experience, and service design. This book is best suited for those who work on digital products every day and want to adopt better approaches to gaining knowledge about their users, what works, and what does not work.
Provides practical insight, advice, and instruction for a tried-and-tested method for working smarter, leaner, and more effectively
Covers the key aspects of prioritizing and designing effective experiments that will bring useful and reliable knowledge to your team
Puts in context where and when experiments can be useful within organizations, and how to use "experiment cards" to clarify understanding and communicate with stakeholders
