We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult.
We are good at designing beautiful products andwe offer good services. We always know exactlywhat the user wants and we know dozens ofmethodologies. However, if we have to convinceour customers and colleagues, we find it ratherdifficult.For one reason or another, pitching ideas is oneof the most undervalued practices in the creativefield. From convincing a colleague to opt for acertain methodology to persuading a customerto go for a certain concept, you can have the bestideas in the world, but if you are not able to bringthem across, they will never become reality.
Jeroen van Geel has many years of experience inthe field as an innovator, designer and strategist.He is an international speaker and writer on thefield of UX and design and has a great interestin the world of brand personality. He has helpedpush forward many design projects, rangingfrom the award-winning smart projector Beamto the innovative automated border controlsystems at Schiphol Airport. His goal is to returna bit of wonder into the world, even if it is just forhimself.
Über den Autor
Jeroen van Geel has many years of experience in the field as an innovator, designer and strategist. He is an international speaker and writer on the field of UX and design and has a great interest in the world of brand personality. He has helped push forward many design projects, ranging from the award-winning smart projector Beam to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself.
Klappentext
We are good at designing beautiful products andnwe offer good services. We always know exactlynwhat the user wants and we know dozens ofnmethodologies. However, if we have to convincenour customers and colleagues, we find it ratherndifficult.nFor one reason or another, pitching ideas is onenof the most undervalued practices in the creativenfield. From convincing a colleague to opt for ancertain methodology to persuading a customernto go for a certain concept, you can have the bestnideas in the world, but if you are not able to bringnthem across, they will never become reality.
