Provides the first critical and in-depth examination of the impact of blockchain technology on the creative industries
Focuses upon real-life examples and case studies to examine the application of the technology
Explores the impact of the technology specifically upon business models
Marcus O´Dair is Associate Professor in Music and Innovation at Middlesex University, UK, and convenor of the Blockchain for Creative Industries cluster. He is also an Associate Editor of the Frontiers in Blockchain journal and a contributor to the Blockchain Research Institute.
Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain´s transformative impact on the creative industries, including music, media, art and gaming. Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines blockchain´s impact on business models, addresses the barriers and risks, and concludes with policy recommendations that will help unlock value in the UK´s creative economy.
1 Introduction
Blockchain technology
The creative industries
Methodology
Conclusion
2 Blockchain: the internet of value
From bitcoin to blockchain
Blockchain 2.0: smart contracts and DApps
Tokenonomics: blockchains and value
Incorporative and radical applications
Conclusion
3 Opportunities for the creative industries
Ownership
Attribution
Distributed IP databases
Distributed ownership
Smart, transparent payments and licensing
Licensing
Royalty payments
Transparency
Increased control
Setting parameters for pricing and using creative works
Setting parameters for pricing and using tickets
New business models
Consumption data
Digital scarcity
Smart droit de suite payments
Tokens
Conclusion
4 Barriers to adoption
Political
Economic
Social
Technological
Legal
Environmental
Conclusion
5 Risks of adoption
Political
Economic
Social
Technological
Legal
Environmental
Conclusion
6 Conclusion and recommendations
Reasons to act
Recommendations
Recommendation 1: Embed blockchain technology in the Industrial Strategy and creative industries `sector deal´.
Recommendation 2: Establish a cross-sector, cross-departmental blockchain working group.
Recommendation 3: Publish clear guidelines on the treatment of cryptocurrencies and tokens
Recommendation 4: Establish blockchain innovation hubs around the UK.
Recommendation 5: Invest in the blockchain talent pipeline through schools and universities.
Recommendation 6: Extend the FCA sandbox programme to include tokens and industries beyond fintech.
Recommendation 7: Consider how best to regulate cryptocurrency exchanges in the UK.
Recommendation 8: Take the lead in working towards global, multi-stakeholder blockchain governance.
The future is distributed
Appendix: interview tranillegalscripts
Artos
Blokur
Civil
CryptoKitties
FilmChain
GUTS
JAAK
Maecenas Fine Art
Publica
Verisart
Index
Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines blockchain's impact on business models, addresses the barriers and risks, and concludes with policy recommendations that will help unlock value in the UK's creative economy.
Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain's transformative impact on the creative industries, including music, media, art and gaming. Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines blockchain's impact on business models, addresses the barriers and risks, and concludes with policy recommendations that will help unlock value in the UK's creative economy.
Introduction.- Blockchain: the internet of value.- Opportunities for the creative industries.- Barriers to adoption.-Risks of adoption.- Conclusions and recommendations.
Marcus O'Dair is Associate Professor in Music and Innovation at Middlesex University, UK, and convenor of the Blockchain for Creative Industries cluster. He is also an Associate Editor of the Frontiers in Blockchain journal and a contributor to the Blockchain Research Institute.
Über den Autor
Marcus O'Dair is Associate Professor in Music and Innovation at Middlesex University, UK, and convenor of the Blockchain for Creative Industries cluster. He is also an Associate Editor of the Frontiers in Blockchain journal and a contributor to the Blockchain Research Institute.
Inhaltsverzeichnis
Introduction.- Blockchain: the internet of value.- Opportunities for the creative industries.- Barriers to adoption.-Risks of adoption.- Conclusions and recommendations.
Klappentext
Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain's transformative impact on the creative industries, including music, media, art and gaming. Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines blockchain's impact on business models, addresses the barriers and risks, and concludes with policy recommendations that will help unlock value in the UK's creative economy.
Provides the first critical and in-depth examination of the impact of blockchain technology on the creative industries
Focuses upon real-life examples and case studies to examine the application of the technology
Explores the impact of the technology specifically upon business models
