Autor/Autorin: Kumarasamy Dr.P
Dr.P. Kumarasamy M.Com., M.Phil., PGDCA., Ph.D. -Associate Professor Dr.S. Viji B.Com M.B.A., M.Phil., PGDMM., Ph.D.- Professor Department of Commerce, Dhanalakshmi Srinivasan University, Samayapuram, Tamil Nadu, India. They have published more than 10 books & 50 research articles each ( Scopus & ABDC ) with 15 years of experience.
Business Analytics teaches students ( B.Com., B.B.A., M.Com., and M.B.A ) about analytical techniques, kinds, and applications across a variety of industries. This book describes the instruments used, why they are important, and how they are used in a variety of situations. This book includes Meaning, needs and importance, merits and demerits, types, History of Business Data Analysis, various situations in the business fields, etc.