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Autor
kalman applbaum
(2)markus fellesson
(2)martin fougère (swedish school of economics and business administration, finland)
(2)per skålén (stanford university, usa)
(2)arnold k. weinstein
(1)bieger, thomas
(1)cláudio ferreirinho correia
(1)ebbers, lothar
(1)edouard novatorov
(1)gordon foxall
(1)kreutzer, ralf t.
(1)lothar ebbers
(1)norizan saad
(1)pervaiz k. ahmed
(1)Schlagwort
marketing concept
(15)marketing
(10)marketing und vertrieb
(7)wirtschaft
(6)concept
(4)werbung
(4)branding
(3)business & economics
(3)general
(3)knowledge
(3)academic
(2)academic marketing discourse
(2)academics
(2)academy
(2)advertising
(2)advertising research
(2)amsterdam
(2)behaviour
(2)bicycle industry
(2)business
(2)capitalist marketing
(2)category
(2)commodity
(2)commodity magnet
(2)commodity signs
(2)consumer
(2)consumer culture critique
(2)consumer research
(2)critical marketing studies
(2)critical marketing theory
(2)critical perspectives on marketing research
(2)customer orientation critique
(2)destination branding
(2)diderot unities
(2)discourse analysis
(2)donnybrook
(2)end
(2)eras s
(2)fair
(2)feminist marketing perspectives
(2)foucauldian theory
(2)future of marketing scholarship
(2)good life
(2)governmental
(2)governmental rationality
(2)grape juice
(2)i amsterdam
(2)lunatic fringe
(2)magnet
(2)managerial
(2)managerial marketing discourse
(2)marketing academics
(2)marketing academy
(2)marketing discourse
(2)marketing management textbooks
(2)marketing mix
(2)marketing planning
(2)marketing scholarship
(2)marketing tools
(2)marshall
(2)nystrom
(2)organisational power dynamics
(2)orientation
(2)pastoral
(2)pastoral power
(2)paul
(2)philosophical marketing approaches
(2)postmodern consumerism
(2)power
(2)product
(2)qualitative marketing analysis
(2)rationality
(2)rece
(2)rim
(2)rle
(2)sahlins
(2)scholars
(2)service marketing
(2)signs
(2)social constructivism
(2)unlimited
(2)welch´s grape juice
(2)women´s lib movement
(2)young man
(2)absatz
(1)administered public recreation
(1)advanced marketing management theory
(1)advertising effectiveness
(1)anthropology
(1)authentic
(1)authenticity
(1)behavioural marketing science
(1)betriebswirtschaft
(1)betriebswirtschaft - betriebswirtschaftslehre
(1)business administration
(1)business administration; bwl; design; distribution; innovation; communication; manag
(1)business anthropology
(1)bwl
(1)capitalist provisioning
(1)cash cow
(1)Erscheinungsjahr
1996
(1)1997
(1)2003
(2)2007
(1)2010
(1)2011
(1)2012
(1)2015
(3)2019
(1)2021
(2)2023
(1)Ergebnis: 15 Artikel
Schlagwort: marketing concept
