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Autor
philip kotler
(21)waldemar pfoertsch
(6)den huan hooi
(4)hermawan kartajaya
(3)françois maon
(2)marian dingena
(2)nils bickhoff
(2)roland berger
(2)trías de bes, fernando
(2)uwe sponholz
(2)bev burgess
(1)colleen fahey
(1)hong cheng
(1)iwan setiawan
(1)kejsi sulaj
(1)laurence minsky
(1)marc oliver opresnik
(1)nancy lee
(1)svend hollensen
(1)Verlag / Hersteller
john wiley & sons
(2)palgrave macmillan uk
(2)springer berlin heidelberg
(4)springer international publishing
(3)taylor & francis
(2)wspc
(4)Verlag
palgrave macmillan uk
(2)springer berlin heidelberg
(4)springer international publishing
(3)taylor & francis
(2)wspc
(4)Schlagwort
marketing
(15)management
(8)wirtschaft
(8)branding
(5)business & economics
(5)business strategy/leadership
(5)general
(5)werbung
(5)business
(4)entrepreneurship
(4)strategisches management
(4)strategy
(4)vertrieb und marketing
(4)absatz
(3)business and management
(3)business strategy
(3)engineering economics, organization, logistics, marketing
(3)organization
(3)strategic planning
(3)vermarktung
(3)application of service dominant logic
(2)asian consumers; asia
(2)brand management
(2)branding (wirtschaftlich)
(2)brandmanagement
(2)business ethics
(2)business process reengineering
(2)business transformation
(2)businessstrategy
(2)businesstransformation
(2)component brand management
(2)component branding
(2)componentbranding
(2)componentbrandmanagement
(2)corporate growth strategy
(2)corporate strategy
(2)design
(2)design thinking for marketing
(2)engineeringeconomics
(2)englische bücher
(2)environmental accountability
(2)human-to-human marketing
(2)industrial management
(2)ingredient branding
(2)ingredientbranding
(2)innovation
(2)innovation/technology management
(2)integration of digitalization
(2)international business
(2)international economics
(2)iterative marketing-mix
(2)management und managementtechniken
(2)marke
(2)marketing for suppliers
(2)marketingforsuppliers
(2)operational planning
(2)organisational legitimacy
(2)organizational change
(2)organizationalchange
(2)process-based response
(2)purpose
(2)qualitative case studies
(2)research & development (r&d)
(2)sales strategy
(2)sales/distribution
(2)salesstrategy
(2)social impact assessment
(2)stakeholder conflict resolution
(2)stakeholder engagement strategies in corporations
(2)strategic brand management
(2)strategic customers
(2)strategic management
(2)strategiccustomers
(2)transformational sales
(2)transformationalsales
(2)unternehmensethik und soziale verantwortung, csr
(2)wirtschaft, business
(2)activity
(1)adam lindgreen
(1)advertising & promotion
(1)applicationofservicedominantlogic
(1)audio identity
(1)audiovisuelle medien
(1)betriebswirtschaft - betriebswirtschaftslehre
(1)brand identity
(1)branding strategy
(1)brands & branding
(1)busi
(1)business & management
(1)case studies
(1)classroom pedagogy
(1)clinical psychology
(1)coercive
(1)corporategrowthstrategy
(1)corporatestrategy
(1)csr
(1)csr activity
(1)decision
(1)designthinkingformarketing
(1)dialogs
(1)Erscheinungsjahr
2009
(1)2010
(1)2011
(1)2012
(1)2014
(1)2015
(2)2016
(2)2017
(2)2018
(1)2019
(2)2020
(1)2021
(2)2024
(2)2025
(1)Ergebnis: 21 Artikel
Autor: Philip Kotler
